Using Strategy Rather Than Hustle To Win More Sales | Salesman Podcast

Troy Sandidge is an award-winning marketing strategist, the host of the iDigress podcast, and the author of Strategize Up: The Simplified Blueprint to Scaling Your Business. In this episode of the Salesman Podcast, Troy explains the power of leveraging strategy to win more business and build a bigger life. Resources: Troy on LinkedIn The iDigress Podcast Findtroy.com Book: Strategize Up: The Simplified Blueprint to Scaling Your Business Transcript Will Barron: Hi, my name is Will, and welcome to the Salesman Podcast. On today's episode, we're getting into the importance of using strategy in business in today's episode. Today's guest is Troy Sandidge. He's an award-winning marketing strategist, also known as the Strategy Hacker. He's the host of the iDigress podcast and is the author of Strategize Up. You can find out more about Troy over at findtroy.com. And with that, Troy, welcome to the show.   Troy Sandidge: Thank you for having me. I've been dying to get on this show. So it's here. It's happening. It's real.   Will Barron: Good. I'm glad to have you on, mate. I appreciate the energy, the excitement, and I want to get into strategy. Now, over at sales.org in our training programme, I think me and you are on the same wavelength for a lot of this. We call what you might call strategy, frameworks and systems.   Why All Salespeople Need a Well-Structured Sales Strategy · [00:50]    Will Barron: So I want to get some definitions of this in a second, but just to lay it up for the audience, to add a bit of context here, in a world where, and this is my experience in sales 10 years ago, in a world where most sales people wake up each morning and they just are a blank slate, they pick up the phone, their laptop, they start to do whatever in that moment, it might possibly at some point, lead to a sale getting closed in the future.   Will Barron: Why should they consider implementing a step-by-step strategy to reach sales success, rather than doing what most sales people do each day, which is just winging it?   Troy Sandidge: Let me just make it very clear for you. When you're just winging it, executing, you don't put the finger out and just say, “At what direction should I go, I want to get to my destination?” You take your phone, plug in the coordinates of where you want to go and it automatically always reroutes you to get you to your destination.   Troy Sandidge: So you can either execute and hope for the best, or you can put your coordinates and your strategy is always evolving, helping you, is literally your GPS to get to your destination.   Troy Sandidge: So I don't know what sales person, frankly, what business person wouldn't choose to use a GPS to get them to their customers, to get them to the bag, to get them to their conversion rate, all the different things, the KPIs that they want, instead of just hoping for the best by just jumping and predicating on when and algorithm and faith to get you there.   Salespeople Know They Need a Strategy But They Just Don’t Follow One · [02:18]    Will Barron: That is obvious, right, Troy? We're not preaching something that is ambiguous or is backwards here. In my experience, so sales people know this, but they don't do it. Is that similar of your experience dealing with, in the world of marketing and business consulting as well?   Troy Sandidge: 100%. I think many times people think strategy slows ...