037: Should I Work With Someone Who Isn’t An Ideal Client?

I encourage my clients to have an Ideal Client in mind for their consulting services. If there’s a type of business you prefer to work with, or a kind of work you prefer to do, it makes sense to focus on attracting more of this. But what do you do if you get asked to work with someone who doesn’t fit your idea of an Ideal Client, especially now, when we may be feeling uncertain about the future of our economy.