Herbert Hofmann

Herbert Hofmann on mortality, Madonna, the reality of fashion, and more in this week's conversation.

Herbert Hofmann, originally hailing from the picturesque mountains of Austria, embarked on a remarkable journey that led him to the heart of Berlin's fashion scene. Starting his career in the world of public relations, Herbert's path took an unexpected turn when he found himself at Voo Berlin, a small but visionary concept store in the vibrant city. With an innate sense of style and a keen eye for trends, Herbert became the head buyer at Voo, where he transformed the store into one of the world's most coveted retail destinations.

In 2019, Herbert Hofmann took on the role of Creative Director and Head of Buying at Highsnobiety, a prominent fashion media company. Under his visionary leadership, Herbert has sparked relationships between Highsnobiety and emerging designers, launched the brand's first in-house clothing project, and is championing the company's first concept retail store in Berlin. Herbert's unique journey is a testament to his unwavering passion and intuition, making him a true trailblazer in the fashion industry.

Follow Herbert on Instagram (https://www.instagram.com/herberthofmann/)

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AIREI is a Los Angeles-based brand from Drew Curry. Shortlisted for the 2022 LVMH Prize for Emerging Designers, worn by Kendrick Lamar, Billie Eilish, Bad Bunny, and other notables, while also gaining recognition from John Galliano, Suzy Menkes, and Julie Gilhart. 

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Produced by AIREI LLC

Co-produced by Rohan Satyavrata and Ruance co.

Edited by Jeswin George

Music by Ryan Hughes

Sisonek cover art by Ken Camellia

Artwork by Drew Curry