Paris Hilton on Building Your Personal Brand

Whether you’re a solo entrepreneur or working at a big company, everyone has a personal brand at work. And everything from your LinkedIn profile to your resume to your interview style adds to that brand. So this week, we sat down with the master of creating a personal brand, Paris Hilton, to talk about how she built hers. She’s not only the OG social media influencer, but she also created a persona that took the world by storm. And spoiler: investing in her brand paid off. Now, she’s got dozens of businesses, not to mention a new hit TV show on Netflix, "Cooking with Paris." In this episode, Paris shares:  Why (and how) she built the persona of Paris Hilton  What she’s like as a businesswoman  Her advice for leveraging social media to reach your career goals Who she goes to for advice when she’s looking to take the next step  How she evaluates who to work with  How to prioritize between personal and professional life