[20% BETTER Conversions] EASY Personalization Ideas l Growth WINS

In this episode of Small Business QUICK WINS, host Jay Schwedelson discusses how small businesses can use personalization to improve their marketing and promotions. He explains different easy personalization tactics beyond just using someone's first name, such as leveraging geography, targeting specific homeowner types, and calling out upcoming seasons.Key Discussion Points:- Using geographic locations in subject lines and posts increases open and engagement rates by 30-50%- Calling out if co...