How Social Media and Word of Mouth Turn Customers Into Marketers

Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How offline word of mouth differs from online word of mouth
• Why you need to give your customers a story to tell
• Why a talk trigger is not “surprise and delight”
• The four “R’s” of a successful talk trigger
  • Remarkable
  • Relevant
  • Reasonable
  • Repeatable

Resources

• Salesforce
• Talk Triggers
• Six Step Guide For Creating a Talk Trigger

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