Why Collaboration Is Key to Zillow’s Social Success

Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it’s helped him take his brand’s social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Finding your voice on social media is no mean feat. When you’re tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential.  On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile.   Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow’s team functions through building partnerships.  We’d also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs.  In This Episode:  4:44 – Introducing Sam Gonzales  5:35 – Zillow’s social strategic mission  7:16 – Balancing education and fun on social  10:27 – Cutting through the noise in real estate social  13:17 – Does Zillow react to current affairs?  16:55 – Zillow’s collaboration with Rover  21:18 – How Sam has structured his social team  25:08 – Exploring brand collaborations  27:14 – Changing approach for each channel  32:19 – Leveraging trends on TikTok  36:45 -Sam provides top tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Sam on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.