E24: should I create a BRAND or use my own NAME?

This week I share a conversation I had with a client on should she launch her new company as a new brand, create a beautiful logo and start up a new instagram account and all….OR should she launch under own PERSONAL NAME…and her current Instagram account…??  This is what I told her. ------------------------------------ [FREEBIE] Want to write copy/captions that actually sell? https://www.hayleyhilton.com/copy-that-sells