[Episode 79] How to market an online membership programme. How Joseph Sellers and his dad attracted 50K members (3.7k paid), plus 500K subscribers on YouTube

We’re joiners here at TechPixies. Whether it’s Olympic archery or Orange Club biscuits (because, yes, we do like a lot of chocolate on our biscuits, thanks), we rally to the call to ‘Join our Club’. And we’re not alone. It’s human nature to want to belong, to feel part of something – it’s the intrinsic motivation behind the success of Facebook, Clubhouse, and pretty much any other club you’ll have joined in your life. But how do you turn a love of belonging into a booming business? Let us int...