64: Blowing up your brand as a speaker with Sterling McKinley

In this episode Ashley speaks with Sterling Mckinley author of “Binge-Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks”. He is an international keynote speaker, digital marketing and branding strategist. With more than 17 years of experience in digital marketing, Sterling works with brands to help them attain more customers while retaining their current customer base. He also consults with corporations and organizations to help them integrate the principles from his book, workshops, and seminars into their operations.In this episode Sterling covers: •How having a binge-worthy brand has allowed him to raise his speaking fee; •The brand elements that caused him to go from no-fee to paid to speak; •How LinkedIn helped him land a training contract with the department of defense; and•How self-publishing his book helped blow up his brand!Want to know more about Sterling McKinley?Head to his website: https://sterlingmckinley.comConnect with him on LinkedIn: https://www.linkedin.com/in/sterlingmckinley/Follow him on Twitter: @SterlingMcKinleOr send him an email: [email protected] Ashley’s FREE FB Group for Speakers: https://www.facebook.com/groups/SpeakYourWayToCash/Grab the SYWTC Course: Ashleynicolekirkwood.com/SYWTCCourseQuestions? Topic Suggestions? Email [email protected]! Want to attend Ashley’s Speak Your Way To Cash Event? Come! Learn more here: https://www.passionpurposeandpaychecks.com/attend-sywtcSee Ashley’s Website: mobilegeneralcounsel.comWant to attend Ashley’s Atlanta event: SYWTC3.eventbrite.comWant to attend Ashley’s Chicago event: SYWTC4.eventbrite.comHear Ashley’s TEDx talk: https://www.youtube.com/watch?v=caZ9fK6aZZ4&list=PLjTKJTvBHcYZFCNB9kKWGo48GULAhl4Em&index=13********************************************************************************************Ashley Kirkwood is the founding Attorney of Mobile General Counsel, a law firm for entrepreneurs and a consulting firm for companies looking to increase employee engagement. She left her $280,000 + job to be a full-time entrepreneur in 2018 and now works to encourage and equip other entrepreneurs with the tools they need to be successful! She is also a professional corporate and college speaker! Want to connect with Ashley? Follow her on Instagram at @theashleynicoleshow or @speakyourwaytocash. ********************************************************************************************Be sure to take her class: Get The Tea On Trademarks, by clicking here: bit.ly/teaontm Book your consult here: bit.ly/MobileGCFollow Ashley Kirkwood on Instagram: @TheAshleyNicoleShowFollow this Podcast on Instagram: @SpeakYourWayToCash