S2 E38 - Demystifying PLG for Demand Gen Marketers

Stacking Growth | The B2B Go-to-Market Podcast - Podcast tekijän mukaan Refine Labs

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Many companies that run an enterprise, sales-led motion are now using some form of product-led growth to move down market. This poses a lot of problems for some demand-gen marketers, as it requires a different approach in both strategy and tactics to be successful. In this episode, Allison and Tory dive into the framework that we've been implementing with clients facing this here at Refine Labs. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

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