What ABM is Not - A Roundtable Discussion with Kristina Jaramillo, Eric Gruber and Dee Acosta

In a previous podcast episode, Mark Stouse (CEO of Proof Analytics) mentioned that there is a near-total misunderstanding about the purpose and focus of a great ABM effort.  Since there is a misunderstanding and because Metadata started a "What ABM Isn't Movement", we invited Dee Acosta to discuss how ABM is:1) Not about technology - Kristina ranted about this as well on another podcast. Scroll down for additional resources after you listen to the podcast. 2) ABM is not a marketing motion and it's not a marketing strategy. It's a business growth strategy.3) ABM is not about campaigns. When you scroll down to the resources, you'll see an article on how your focus on scaling ABM is limiting success. 4) ABM is not a thing to do and how it's not a process like Sangram Vajre mentioned on one of my LinkedIn posts. 5) ABM is not a silver bullet 6)  ABM is not about pipeline and it is not something for demand gen to drive7) ABM is not about engagement. On the Metadata site there's a quote from Peter Zawistowicz, Director of Growth Marketing at Gremlin. He said that ABM became the flag under which we deploy flashy, expensive, and often ineffective tactics, all in the name of driving up engagement. Listen to this ABM podcast roundtable with Dee Acosta, Kristina Jaramillo and Eric Gruber and then check out these additional resources:ABM is Not Synonymous with ABM Tech - One of Kristina's Quick Podcast RantsWhy You Need an ABM Strategy Before Investing in ABM Tech - A Podcast Interview with Leigh ChesleyHow Scaling the Wrong Way Will Lead to an Under-Performing ABM Program - An Article in Kristina's "ABM Done Right" LinkedIn Newsletter. MetaData's ABM Isn't Movement and How You Can Get a Free ABM Isn't T-Shirt