61: Strategic Planning to Reignite Growth | James F. Richardson PhD

Reignite growth in your company by doing this one thing: Be curious. Rethink your assumptions about why people buy from you-- and why they don’t. On this episode, Laurie Barkman talks with Dr. James Richardson, a professionally trained cultural anthropologist turned business strategist, about the importance of customer research. Understanding customer needs is a critical part of strategic planning and differentiating your business in an increasingly competitive market.    Listen in to learn more about: Approaching innovation from a customer-focused perspective Discovering potential product category issues through interaction with consumers Listening to consumers and driving innovation to address their concerns The 4Ps of strategic planning   Show Links: Premium Growth Solutions: https://link.premiumgrowthsolutions.com/SS Ramping Your Brand - Book: https://www.rampingyourbrand.com/succession_stories/  Podcast website: SuccessionStories.com   About: The Succession Stories podcast is hosted by Laurie Barkman, Founder of SmallDotBig. We’ll help you maximize business value, plan your exit transition, and get rewarded for all of your hard work by finding the right buyer. Visit https://smalldotbig.com for more value building resources and subscribe to our newsletter!