87: Hope is Not a Plan for Exit Success, Marcia Riner

How can business owners turn their biggest asset into one worth selling? Marcia Riner shares the heartbreaking experience of watching both of her parents close their businesses. Now as a business growth strategist, Marcia helps service-based professionals strengthen their business so that it is worth selling someday. She’s the author of “Big Profit Secrets” and hosts a podcast called “Profit With A Plan.” Listen in as host Laurie Barkman talks with Marcia about why it's best to have a plan, rather than hope for exit success, on this week’s Succession Stories.     Listen in to learn more about: The difference between sell ready and ready to sell Creating a roadmap for selling your business Structuring your business in a way that attracts buyers The challenge of owner dependency The importance of an exit mindset   Show Links: https://smalldotbig.com/succession-stories-podcast/appearances/transition-planning-with-laurie-barkman-profit-with-a-plan-podcast/  https://smalldotbig.com/succession-stories-podcast/86-how-to-prepare-for-sell-side-diligence-jeffrey-ford-grossman-yanak-ford/ https://www.trajectorybiz.com/     About Succession Stories Podcast Succession Stories is hosted by Laurie Barkman, the Business Transition Sherpa-- guiding business owners through the process from "transition to transaction." Learn more at https://smalldotbig.com  Book a 1:1 Advisory call at: www.meetlauriebarkman.com [email protected]   We appreciate your support...subscribe, share, and post a review to share what you like about the show!     Is this the year to sell your company? Don't leave your exit to chance. Stony Hill Advisors works with owners like you to get ready and maximize value when you're ready to sell. Visit www.stonyhilladvisors.com/podcast for a complimentary business valuation.