E38: Building Your Competitive Moat with Phillip Swan

Want to differentiate your business? Build a competitive moat by mapping out your customers' journey to discover what matters most to them. Laurie Barkman, host of Succession Stories, talks with Phillip Swan about creating competitive differentiation through deep customer understanding. From his experience with global companies and high growth startups, Phillip shares insights on how customer experience can create value in your company. Listen in to learn more about: How to understand the customer journey and pain points What is customer permission and why it matters Customer discovery process Creating a strong go-to-market strategy Driving value by tapping into what makes your business unique   Show Links: Phillip Swan on LinkedIn Connect with the host, Laurie Barkman on SmallDotBig.com and sign-up for an insights newsletter to build value in your company.