412: What is Market-based Rate Authority (MRA)? Jesson Bradshaw of Energy Ogre

In Today's Tactical Tuesday we spend 15 minutes diving into the reality of deregulated markets with of Jesson Bradshaw of Energy Ogre. Most of us in the US do not have choice when it come to who powers our homes. But in Texas, and a several other "choice markets" (deregulated energy markets), energy is as competitive as telecom services. Much like the airline industry and natural gas, deregulation can bring lower prices to the consumer. But there's still no Priceline.com for powering your home. The information is still hard for the consumer to understand and therefore, hard for them to make well informed choices. Energy Ogre aims to educate the consumer so they can, in fact, choose an energy plan that it is in their best interested.Jesson talks about how "light handed" regulation states like Texas helps lower the barrier of entry to new ideas, projects and companies. Not only does that mean a chance to offer a revolutionary service or product to the community, but when it's done right, it can also yield big job markets. Cloud based data is also leveling the playing field and smart meters bring fair and accurate billing to the customer. This episode is a crash course in working in deregulated markets. Listen now, because if you don't live in one yet, you might soon!-- There's a lot we dig into today, so sit back and enjoy When it's done, I'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncastIf you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus