737: Florida is the next solar battleground, here's how to win - Mike Vergona, Urban Solar

Oh, Florida! You’re the Sunshine State…why has it taken you so long to establish a real solar market?  Well, the good news is it’s now heating up.  But, that means so is the competition!  So, how do you build a profitable solar business in one of the most competitive markets in the U.S.?Mike Vergona, the founder of Urban Solar, has been a key player in Florida’s solar industry for over a decade, and has become one of the most respected and referred solar installers in the state. Mike’s journey from his father’s electrical company to founding one of Florida’s top solar companies is packed with lessons for anyone in the renewable energy space.We talked about the tough decisions, the wins, and the lessons learned that have defined his business and leadership style. Plus, we discussed how grid parity is making solar energy more affordable and accessible and why this shift matters for solar businesses everywhere, not just Florida.Expect to learn:The realities of competing in Florida’s fast-evolving solar market.How Mike bootstrapped his company to top 20 status.The role of strategic partnerships in sustaining business growth.Lessons in nurturing a purpose-driven company culture.How technology and innovation are changing the solar installation process.Mike’s stories are universal, not just for solar but practically any business. I’d love to hear how what he shares inspires or challenges you to reach for something more, or simply confirms for you that you are on the right path. Either way, you’re here, so you’re doing something right! ;-) Steady on, Solar Warrior.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2