Turn Customers Into Raving Fans - David Meerman Scott

The future of marketing isn’t about attracting customers...it’s about attracting FANS.

There’s a seismic shift in marketing coming in the 2020s. People are becoming overwhelmed by nonstop superficial online communication, they want more - true human connection. When you can build that, you no longer have customers...you have raving fans.

Listen out for:

• The surprising thing that happens at puberty (besides the obvious) that made you a lifelong fan of the teams, brands and bands you still love today
• Why building a customer community is crucial to your future success
• The Neuroscience of ‘The 4 Levels of Proximity’ and how to leverage it to build true human connection

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Resources

Get your copy of Fanocracy - https://www.fanocracy.com/