Using stories to create a great employee experience with Ben Baker

Your brand is only as strong as your weakest employee on their worst day. This is according to Ben Baker, the mind behind Your Brand Marketing. Because of this, he insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories that compel their customers to take action. In this episode, he joins Andy Storch to talk about creating an experience and a brand that attracts and retains the best employees. He also discusses the impact of aligning the vision from top management to the employees, customers, and even vendors.  Mentioned in this episode:Think Tank conferenceGet your tickets now for the Talent Development Think Tank Conference https://tdtt.us/conference/