Episode 17: The Power of Influence Marketing with Jason Falls

In this episode, Chris discusses with Jason about the difference between influence and influencer marketing.  They discuss topics such as internal vs external influencers, creating a social media positive culture, and how marketing can connect with HR.Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeast’s Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press.