Why successful innovation begins and ends with customers

This week I interview Marleen Wedler, CX enthusiast. As head of Customer experience at Expando Marleen shares her insight on how to generate meaningful innovation based upon customer feedback. The central aim is to create a customer lead journey across your ECommerce platform. Marleen discusses how to structure a successful customer feedback chain. We look at the essential elements of planning, resources, and the importance of working together with your tech team as crucial components to deliver a customer-focused product/service. This is a must-listen for anyone that is serious about optimising their customer journey!