David (Ledge) Ledgerwood: Why transitioning from founder-led growth to sales-led often fails?

David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails. Further, he throws light on: --> The difference between how a founder sells and how a VP of Sales goes about it --> Why sales is not among the functions that's easy to scale --> The right time to get a sales leader on-board --> Things to be mindful about while transitioning from founder-led to sales-led --> Using podcast as a content-based networking tool for sales and lot more...