Don't be so data driven
The Yaag Project - Podcast tekijän mukaan Yaagneshwaran Ganesh
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Why are Yaag and Manish, saying this? We all like to be data driven, especially we want to convince our internal teams and decision makers on taking a particular direction. We want to spend our resources on that one channel which would give us better returns and double down on it. So, are there any down sides?