Fernando Angulo: State of content marketing in 2021

In this episode, Fernando Angulo, the Head of Communications at Semrush, gives us a detailed perspective of the state of content marketing in 2021. It is based on the factual findings collected from interviewing 1500 marketers across different countries and analyzing over 170,000 job posts. He shares his insights on: --> Top 3 hard skills and soft skills that a content marketer needs in 2021 --> Anatomy of content that really works --> Correlation between the metrics and different elements of great content --> Parameters for content audit and the change in content marketing budgets from 2020 to 2021, and lot more...