How to get better at brand storytelling: with Mark Evans
The Yaag Project - Podcast tekijän mukaan Yaagneshwaran Ganesh
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In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling. He talks about: --> The biggest struggle companies have in connecting their stories with their audience --> What makes for an engaging story? --> What are the factors that go into differentiation? --> Building a core messaging document for organizations --> Who is the messaging and story intended towards? Users or buyers? --> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...