Discovering Your Purpose w Ikea, Shane Smith of Vice Media, & Chad Campbell of Bandido Coffee

At the center of your being you have the answer; you know who you are and you know what you want. - Lao Tzu As Rick Rubin demonstrates and the Creator’s Formula explains, to discover your purpose and unlock your creative potential, you must connect to your inner self. But Western culture prefers the world you can see and touch: to “be somebody,” you have to look good and have a lot of money. This is an unhelpful message, because your purpose—the factor that has the most impact on your fulfil...