Influence, Collaboration, & Storytelling with Conde Nast, Louis Vuitton and Steve Jobs

When I was first appointed chief marketing officer of a hotel com- pany, I was presented with an interesting situation, one I’m quite sure many marketing professionals have experienced in some form over the last five to ten years. It was Fashion Week in New York City, and we’d allotted a small budget to offer complimentary rooms to some social influencers. It was 2014, and this type of marketing wasn’t as common as it is today, so we didn’t pay any fees, and the lost potential revenue f...