034 Making Sure the Pinch Matches the Ouch with Sabrina Zohar, the Realest CEO You'll Ever Meet

Sabrina Zohar is the founder and CEO of Softwear, which is hands down the softest, most comfortable clothing brand in the market today. Sabrina launched her business after going through a series of personal and professional crises - from having an unfulfilling career as a wholesale rep to going through a bad breakup and almost losing her mother to six brain aneurysms.  Listen in to learn from Sabrina how business owners can leverage adversity to build an inspired business and leave their mark on the world. Discover practical strategies you can use to stop overreacting and evaluate situations in a calm, honest way.  What You'll Learn: - Sabrina's entrepreneurial journey - How to make sure the pinch matches the ouch - How responding versus reacting can improve your business - Ways to build a business around your higher purpose - Reasons why patience is an essential virtue for all entrepreneurs - How to navigate the learning phase of running a business - Strategic ways to price your product or service - The benefits of knowing when to work and when to rest - What to do when things don't work out in your business - Habits of emotionally disciplined entrepreneurs  - How Sabrina successfully pivoted her business during Covid Being emotional and reacting emotionally is a healthy part of being a human being. But when your emotional intensity doesn't match the severity of the situation at hand, you are overreacting. And like Sabrina says, before you react to anything, make sure the pinch matches the ouch.  Resources: - Wearsoftwear.com - https://wearsoftwear.com/ - Sabrina’s Instagram - https://www.instagram.com/sabrina.zohar/ - Check out Softwear on Instagram - https://www.instagram.com/wearsoftwear/ - Apply for the Aligned Success Accelerator - https://kellycmosser.typeform.com/apply - Subscribe to my new weekly newsletter, Boring Sh*t, that breaks down the most important (and boring) financial headlines every business owner needs to understand. https://work.kellymosser.com/newsletter  - Follow me on Instagram https://www.instagram.com/kelly.mosser/ - My website https://kellymosser.com/