039 Is it Time to Double Down or DITCH Your Marketing Strategy?

If you're like most business owners, you obviously have a lot on your plate, so it's easy to overlook a marketing strategy that's been in place for a while. However, things are changing at a pretty fast rate. And what might have worked a year ago might not necessarily work today.  In this episode, I'll teach you exactly how I audit my marketing strategies and why sticking to the same old marketing techniques is costing you thousands of dollars in missed opportunities. I'll also explain how often you should update your marketing strategies to fully maximize your time and energy.  What You'll Learn: - Signs it's time to reassess your marketing strategy - Why big brands are going after podcast advertising - The future of digital marketing - Facebook and Instagram advertising slowdown - How to audit your marketing strategy - Why you cannot rely on social media ads to grow your business - The power of leveraging other people's audiences - How to use podcast guesting to grow your business Marketing space has dramatically changed over the past decade. If your marketing strategy is not keeping up with the latest trends, your business is going to get left in the dust. As your business starts to grow and evolve, your marketing strategy needs to evolve and grow in equal measure.  Resources: - Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course   - Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/ - Check out my website https://kellymosser.com/