046 What Every Entrepreneur Needs to Do NOW to Protect Your Brand with Sacha Brackins, Esq

Imagine setting up an incredible program or building an amazing business that allows you to make an impact in the world. Then all of a sudden, you see someone advertising something that looks a lot like yours. So you click on their website, and it's not just the copy that's similar; everything they own looks exactly like yours, even their program name is exactly the same as yours. What would you do?  My guest, Sacha Brackins,  is an Asset Protection & IP Attorney, Speaker, and Wealth Advocate. She helps business owners, entrepreneurs, and creatives protect their brands, assets and grow wealth. Tune in to hear how you can protect your intellectual property and grow your business using trademarks.  What You'll Learn:  - How to protect your business using trademarks - The trademark application process - When to start thinking about trademarking your business - The four categories of intellectual property  - Trademark issues every business owner needs to know about - What can go wrong if you don't register your trademark - Understanding the goal of intellectual property law - The true cost of trademarking your business - What are trademark office actions? - How to use property law to protect your creative genius Sacha spells out everything you need to know about trademarks in super clear and digestible ways. Even if you have very little knowledge of the legal world like I do, this episode will help you understand exactly what you need to be protected.  Links and Resources: - Sacha’s Website - https://sachabrackins.com/ - Connect with Sacha Brackins on Instagram - https://www.instagram.com/sachabrackins/ - Sacha’s LinkedIn - https://www.linkedin.com/in/sachabrackins/ - Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course  - Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/ - Check out my website https://kellymosser.com/