#130: Facebook Messenger Ads (Case Study + How To)

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.

A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.

We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka

Needless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.

They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.  

On Today’s Show You’ll Learn:   

• Our strategy behind how we used Messenger ads including who we targeted and why
• Where Messenger ads fit in your funnel and how to strategically use them to move people closer to a sale
• How we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequences
• The two types of Messenger ads, and who you can (and can’t) target with them  
• What the #1 thing (IMO) you need to consider when running Messenger ads
• What ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers  
• And much more...