#155: 3 Big Facebook Ads Updates (You Should Know About)

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

They are:

• The merger of Ads Manager and Power Editor into one combined tool
• New targeting updates -- no more Job Title and education targeting…
• And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…

On the Show Today You’ll Learn:

• The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense
  
  
• What happens now to historical data, saved filters and audiences with the new Ads Manager tool
  
  
• What you can do now that self-reported targeting fields such as “Job Title” are now longer available
  
  
• What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged
  
  
• Why you need to be reviewing Facebook’s policies regularly!

It can be hard to keep up with the changes Facebook is bringing in at times, but if you really understand the concept of what you’re doing and the objective of your ad campaign, it’s just a matter of making adjustments.

If we want to be advertising on the most effective and cost efficient platform available today, we’ve got to be able to do this and keep moving forward!

Want to Win A 30-Minute Strategy Session With Me?

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!