#164: (Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.

Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.  

On the Show Today You’ll Learn:

• Why Tiffany felt so strongly that Facebook was the one platform to go “all in” on
• Some of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spend
• Why you don’t need fancy and expensive equipment to start marketing yourself online!
• How she uses audience data to hone in on who she needs to be speaking to and targeting with her Facebook ads (and the big difference she’s noticing about how moms and dads interact online)
• The ways she used Facebook, video and other strategies to build a community and create momentum for her business before it even opened
• How Tiffany is now using her knowledge to create a membership site that will be available across the country for kids that want to learn how to audition for kid’s cooking shows on national TV!
• An important lesson she learned in the benefits of outsourcing some tasks

The big takeaway you can get from this talk with Tiffany is her amazing mindset and approach to marketing her business on Facebook.  She admits that she learns something every single time she runs an ad, whether it’s successful or not, and I feel that it’s Tiffany’s willingness to keep testing different ideas that really sets her apart.