#168: How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…

She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

On the Show Today You’ll Learn:

• Why she considers quizzes and Facebook ads a “perfect match”
• A way to work backward to create your first quiz – and what she would do to build one for my own business!
• Why knowing your audience’s language is so important, and how you can find out what this is (even if you don’t have an email list)
• The average quiz is shared 2,000 times – here’s how to make yours more shareable…
• What happens when you get clear on your branding and how quizzes can be effective tools to help you do this

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!