#171: Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs.

We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!

We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for.

I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business.

On the Show Today You’ll Learn:

• Why having the right follow-up sequence in place after a webinar is crucial
  
• What Denise’s current follow-up sequence looks like and the additional tracking and changes I would implement in her future campaigns
• An easy way for her to overcome the price objection…
• The single objective I would strive for the next time she runs her ads
• Strategies for when to start running ads in the lead up to the webinar, and when to optimize them
• My recommendations in terms of lookalike audience, ad sets and more