#176: 5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon

On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.

In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge.

We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.

The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there.

You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!

On the Show Today You’ll Learn:

• Why you should be matching your ad image to the one used on your landing page - plus what to consider when choosing the file name for the images
• Whether or not using long-form copy when targeting cold traffic is a good idea…
• How to keep your landing page simple – and the advantages of doing this
• What Tammy did with her Thank You page to generate upsells of $47
• The often-forgotten step that can increase your funnel’s success tremendously if implemented