#190: Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads

On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales.

If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

On the Show Today You’ll Learn:

• What things you need to know about your customer to effectively market to him or her
  

• The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?
  

• 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business
  

• What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy
  

• Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer