#78: How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.

Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.

The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.

I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.

They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.

You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.

The Kickstarter campaign is now among the 150 most raised projects on Kickstarter ever, and Top 30 in design. And, ‘the most funded timepiece project in crowdfunding history’ too.

Get out your notebook because we break it all down for you today.