Ethical Persuasion: How You Can Influence Decisions in Business and Build Meaningful Relationships

Discover the importance of reciprocity in persuasion with Nathalie Nahai as she imparts her knowledge on aligning goals that lead to better outcomes together with loyal advocates. In this episode, Nathalie highlights her “Four C’s” framework for ethical persuasion: commitment to moral values, congruence in words and actions, consistency over time, and coherence in behavior and intentions. Moreover, she advises businesses to be transparent, build trust among the customers and encourage persona...