Robbie Kellman Baxter: How to Succeed in Membership and Subscription Success

Discover customer-centric insights in this episode with Robbie Kellman Baxter, renowned for her expertise in the membership economy. Delve into her definition of success, pivotal moments that shifted her perspective, and her theory on success. As the author of bestselling books "The Forever Transaction" and "The Membership Economy," she has consulted for industry giants like Netflix, Fitbit, and Microsoft, offering valuable advice on building prosperous membership and subscription models. Rob...