Episode 13 | Part One: The New Rules

Every entrepreneur can’t do it all, but they do need a particular set of skills to succeed. Joining Greg this week is Bill Caskey, a business coach that helps executives and sales teams prosper by developing new skills for their success. Bill is the author of “Same Game New Rules” and the host of the Bill Caskey Podcast.  In part one,  Bill discusses how he became a business coach, the meaning behind his 'Mindset + Mechanics = Results' concept, and the importance of understanding the buyers perspective.