The Operator Approach to Venture Capital with Chris Van Dusen (Part One)

In this episode, Greg chats with Chris Van Dusen, a Senior Partner at Solyco Capital - a vertically integrated investment firm taking a unique private equity approach to venture capital. Chris shares his incredible entrepreneurial background, including founding and exiting several companies like a major CBD brand as well as starting a liquor distillery. Chris provides a fascinating inside look at Solyco's differentiated model where the firm's partners are former operators themselves who get deeply involved in helping portfolio companies execute and scale, almost like "fractional C-suite" services aligned with founder incentives. He discusses the range of industries they invest in, the firm's criteria for evaluating opportunities, how they structure deals, and why their interests are so tightly aligned with the founders they back. The conversation dives into hard-earned lessons from Chris's own startup experiences going through acquisition processes, navigating founder disagreements, focusing on the right verticals, and not over-promising during diligence. Chris emphasizes the importance of proving there is a real market "wind" blowing before trying to build the "boat." Overall, this is a must-listen for investors and founders alike interested in an innovative, operator-centric venture capital model.