Episode 101 – What “Brand Strategy” Means + Why it Matters for Your Business

Hi friend, welcome to episode 101 of the Brand Strategy Podcast. Today we are talking about all things brand strategy. Now, this is a concept that I’m nerdly excited about because as a brand designer and strategist, it’s a huge part of my day-to-day process. But with all that to say, this concept of brand strategy is a very common idea in the creative industry. And although I see so many of us talking about brand strategy, I don’t quite think the majority of us grasp what brand strategy really means. So today we are going to dissect this buzzword and figure out what it really means and why it matters for your creative small business. Sound good? Let’s get to it! WHAT IS BRAND STRATEGY? Brand strategy is long-term plan designed to propel a brand toward a very specific set of goals. (2:29) Okay, cool, but what does that actually mean? Simply put, brand strategy means that your brand should equip you to hit your unique goals. Now I’m not just talking about goals for the next quarter or the next year. I’m actually talking about the beautiful big-picture dreams that define your business’ long-term direction. (2:45) In this episode, I dive into the things that could be actually holding you back from hitting these long-term goals and instead how to approach brand strategy differently to set you and your business up for success. WHERE TO START WITH BRAND STRATEGY? So often, I hear from creatives similar pain points when it comes to brand strategy. They would like to move forward, but just aren’t sure where to start. (4:25) Which is why as a brand designer and strategist, I specialize in guiding every single one of my clients through a strategic approach that I personally like to call brand development. Brand strategy is the core foundation that will set your business up for success. And I’m sharing all the reasons why in this episode! (5:10) WHO IS A STRATEGIC BRAND PROCESS FOR? Let me ask you these questions: What big, bright beautiful dreams at the end of it all do you want your business to stand for? What is the legacy you want to leave? And does your brand help propel you in that direction? Starting with a strategic brand will inspire lasting connection with your ideal clients and it will give you the opportunity to lean into a brand that is designed to endure. Because let’s be real, we are not building something to be trendy. The brand strategy approach is an intentional process and it’s not for the people who just want a pretty brand. (6:50) A strategic brand process is for you if you want to build something that is designed to endure, that will connect with your ideal clients, that can reflect the heart of your life’s work, and that can really help propel you onward as you chase after your dreams. (7:19) Tune into the episode using the player above for the exact questions I ask my clients as I guide them through my brand development process....