Episode 106 – 3 Steps to Capture Your Ideal Client’s Attention

Hi friend and welcome to this week’s episode of the Brand Strategy Podcast. Today we’re diving into how to craft a brand that resonates with your ideal client in three simple steps. This is such a powerful conversation topic I love to dive into with my 1:1 branding clients, the women inside my group coaching program—the Heartfelt Brand Society—and also the women who join me at the Illume Retreat—my all-inclusive intentional retreat here in Waco for creatives. I am so passionate about guiding creatives through this topic and I can’t wait to peel back the layers a bit more on this idea. I think crafting a brand that resonates with your ideal client can feel like it requires this secret sauce that feels like throwing spaghetti at the wall. Some of it might stick while the rest falls to the floor like a mess. But sweet friend, I don’t want you to feel that way about your brand! Let’s dream together Before we dive into this, I want you to dream with me here for a little bit. I want you to reflect on why you started your business in the first place. Do you remember? Can you remember what it felt like when you first found that spark? When you discovered that passion? Or when you were drawn to the idea of what you do? Cut through the day-to-day tasks, all the emails and the everyday hustle-and-bustle and I want you to focus on the life giving story that fired you up to take the leap and start this brand of yours. Can you remember that? What did it feel like? Can you feel the why behind this brand you’re building? Do you feel confident that you can translate that feeling into a story you can share with your ideal clients? 3 steps to capture your ideal client’s attention 4:00 – If you can’t, that’s okay. Because the goal of today’s episode is to help you figure out how to take that heart and translate it into actual words that you can share with your ideal client in order to inspire a relationship and connection with them. Trust me friend, there are three ways to cut through that frustration and instead create an elevated brand that tells your story and also captures your ideal client’s attention at the same time. #1 – Lean into your sweet spot 5:10 – The first step in creating this magical brand is to create the sweet spot where your story and your ideal client’s story overlaps. Think about your values, your differentiators and all the little things that make you as the business owner unique. Then, think about your ideal client’s story, their values, differentiators and pain points. What do they need from a creative like you? What are they looking for on their journey and how can you bridge that gap? I like to think of it in terms of a Venn diagram. Picture the sweet spot in the middle where the two circles intersect. That’s your sweet spot—the space where if you can understand how to tie in your values with your ideal client’s values, then you can create services and experiences that...