Episode 111 – How to Leverage your Enneagram Type through your Brand with Sarajane Case

Friends, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my dear friend and enneagram expert, Sarajane Case. Sarajane Case is an enneagram teacher, writer, speaker & podcaster. She runs the Instagram account @enneagramandcoffee and hosts the Enneagram & Coffee podcast. Sarajane is based in Asheville, NC where she lives with her husband and 7-year-old stepson Ford. They spend their time drinking great coffee, writing in their journals, taking road trips and practicing the art of celebrating the small things. Today we’re going to talk about how to genuinely utilize your enneagram type through your business so you can build a brand that leans into your natural strengths and that honors your weaknesses. WHAT IS THE ENNEAGRAM AND HOW DID YOU GET INTO THIS WORK 2:30 – Sarajane talks about how she came across the enneagram in pursuit of understanding her relationships. Enneagram is useful in understanding compassion and how we are different and similar in those ways. 3:30 – The first time taking the enneagram Sarajane and her husband both mistyped their results. Find out how common this actual is! 6:00 – Advice on the best way to figure out how to test accurately 8:45 – Sarajane integrates the enneagram into her life on a daily basis. It’s a relationship you’re creating with yourself and the willingness to dig into the dirt of what you’re capable of, what you’ve been and what you could be at your highest and lowest. The enneagram gives you the awareness and ability to dig deeper and do the work. USING THE ENNEAGRAM AS A TOOL IN YOUR BUSINESS 12:00 – Enneagram can be used in one of three ways, but in reality it’s a mixture of honesty 14:15 – How to work in tandem with your enneagram type and your business and what your enneagram can tell you about your strengths, weaknesses, needs, and so much more in your business. 17:30 – Understanding your motivators through your enneagram and cutting out the things that don’t drive you in your business. 18:30 – Sarajane talks all about her “honest method” and opening your eyes to your blindspots. Tune in to walk through this method with Sarajane and how this can help you become more aware in both your daily life and business 27:15 – “Give yourself permission to manipulate your business in the service of what actually works for you instead of trying to make you work for the way your business is set up.” – Sarajane Case KEY INDICATORS TO KNOW YOUR HEADING TOWARDS SUCCESS 30:45 – Do you feel at ease or do you feel excited? Sarajane explains how these two questions can help you know if you’re headed toward success or burnout. 34:00 – You have permission to go on this journey and make the shifts you need for your business and know there is no right way to be a business owner. 39:00 – Sarajane shares here Small Joys—looking for the tiny moments in day-to-day life that brings a little bit of joy here and now. Thank you so much for tuning in friends. This conversation was one of my favorites and I hope you walked away feeling excited to dive even deeper into enneagram.