Episode 119 – How to Pivot your Brand with Intention with Lauren Fronteria

Seasons of uncertainty happen as an entrepreneur. It’s simply part of the business journey. But how do you face these seasons with intention? And how do you know when it’s the right time to pivot your brand? These questions are so common in our industry. Anyone can “pivot” their business, but intentionally pivoting in a way that invites your audience along for the ride is crucial. Today, I’m excited to chat with Lauren Fronteria all about this topic. Lauren helps women reclaim their power and own their own unique magic so they can show up confidently, intuitively, and with ease!! After years of building The Real Female Entrepreneur platform and podcast, she felt a powerful tug to shift and go deeper. Lauren’s own journey has inspired so much of the work she now shares to guide other women through. This transformative and magical work bridges the power of cultivating a deeper relationship with self, connecting with your intuition, and utilizing the power of your mind to heal your past, shift your present, and transform your future!! There are more mic drops then I can count in this episode so get ready for some heart-tugging truth. HOW TO PIVOT YOUR BRAND WITH INTENTION About a year ago, Lauren ran the Real Female Entrepreneur platform and podcast along with an online membership program for women craving personal development alongside their business. Lauren shares that this season of her business was amazing, yet she felt a massive tug of uncertainty in her heart. She didn’t know where it would lead, but she sat in that feeling and honed into that uncertainty in order to step into what she was called to do.  “When we look back on our journeys and experiences,” Lauren shared. “It can lead us to where we are today and where we will one day be. They are all stepping stones building upon each other.” A few months after this tug, she closed both her podcast and membership platforms and now works 1:1 with women through intuitive, heart-based, soul-infused coaching that helps them reclaim their power and step into their truth so they can show up and do the work they are meant to do with a sense of ease, confidence and joy. Whether you’re in a season of uncertainty or feel that tug in your heart that your business is ready to head in a new direction, Lauren is here to share some hard truth behind how to do this with intention. THE FEELINGS HEADING INTO A PIVOT There wasn’t a specific moment that led Lauren to this pivot in her business. It was months of reflecting and really feeling the tug on her heart to move into a new direction. But instead of simply “pivoting”, Lauren spent so much time wondering: Is this really the right move?  How do I know it’s the right move? If it is, what’s next? How do I begin to make this pivot? It was a slow building that allowed her to sit in those feelings and truly feel the uncertainty. “It’s so powerful to give yourself permission to not have the answer,” Lauren expressed. “And to take the time to sit in that uncertainty and really feel these emotions before ever taking action.” Lauren went on a 3-month sabbatical from her podcast and that’s where a lot of clarity came for next steps. It was both figuring out how to close the doors on the business she had been running and simultaneously looking ahead at her new brand and how she can start showing up there. As you close one door you’re opening up a new one. But it is slow,