Episode 136: How to Adjust Your Messaging During a Recession with Danielle Cevallos

Like many entrepreneurs and business owners, the current economic climate may have impacted your business. With so many unexpected changes happening in the world, it’s important to make sure you’re pivoting your business to reflect those changes. Have you considered what changes need to be made in your messaging? Danielle Cevallos joins us to discuss the importance of shifting your messaging during a recession. Listen in as she shares how you should approach market research, review the new problems your business can solve, and bridge the gap with your messaging. Bridging the Gap Have the needs of your market changed over the last few months? It’s important to approach your existing or ideal market to better understand how they need and want to be served during this time. Far too many entrepreneurs approach messaging from their own lens rather than looking at what their market needs. Ask your market how their needs have changed, how drastically they’ve changed, and how you can better serve them. There is so much value in connecting with your audience to better understand them. Take the time to leverage those who already love, trust, and follow you in your business journey. Be the solution to the problem. CATCH THE SHOW NOTE BREAKDOWN 1:59 – About Danielle 9:14 – Updating Your Messaging During a Recession 12:59 – How to Understand How to Serve My Ideal Clients During this Time? 16:15 – Become an Expert 18:17 – Next Steps to Adjusting Your Messaging 22:50 – Encouragement in Our Current Economic State RESOURCES MENTIONED firebrandcommunicationstrategies.com instagram.com/firebrandcom Firebrand Radio FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review! LIKE THE SHOW? IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!