Episode 145: How to Leverage Pinterest to Generate Inquiries as a Designer with Emmy Jones

Are you under the assumption that your ideal client’s aren’t using Pinterest to find designers? It might be time to reconsider where your clients are looking for inspiration—Pinterest. Emmy Jones of Emmygination is sharing how you can leverage Pinterest as a designer to generate legitimate inquiries for your business. Entrepreneurs use Pinterest for inspiration. As a designer, if you’re not leveraging Pinterest for your business, it’s time to reconsider! Mistakes Designers are Making with Pinterest  Many designers are not using Pinterest for their business or viewing it as an opportunity to market and grow it. This simple mistake can cost you so many potential impressions that could convert into paid clients. There is also a misconception that Pinterest is social media platform. To truly leverage Pinterest for your business, it’s important to view it as a search engine, where your potential clients go for inspiration to discover you. Steps to Getting Started on Pinterest As you begin using Pinterest, it’s important to look at it as an extension of your brand. Review your existing Pinterest, then remove the pins that don’t relate to your brand or make a positive impact on your ideal customer. To further make your Pinterest relatable to your ideal customer, you can niche your Pinterest content to better reflect the brands your serve overall. One of the best things about Pinterest is that followers don’t matter. Your work is going to be seen by the right people through pinning your content with the right strategy. CATCH THE SHOW NOTE BREAKDOWN 2:31 – How Emmy Got Started on Pinterest 9:33 – Discovered by Anthropologie  11:28 – Emmy’s Design Work with Anthropologie 13:33 – Mistakes Designers are Making with Pinterest  18:36 – Steps to Getting Started on Pinterest 22:34 – Pinterest for Designers 25:08 – Enjoying Instagram 27:38 – Encouragement for Pinterest RESOURCES MENTIONED emmygination.com Pinterest.com/emmygination Instagram.com/emmygination Free Guide: How to Attract Your Ideal Clients Through Pinterest FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review!