Episode 163: Boss Up Your Branding Projects with Professional Copywriting with Jess Jordana

As a brand designer, your client projects often need copywriting, but are you encouraging your clients to look at the story their copy is telling? There is more gravity to the website copy than just checking off a box. Jess Jordana joins us to discuss the opportunity that we as designers have to educate our clients about their website copy and how it can set their project up for success. If you’re pairing beautiful intentional design with thoughtful copywriting, you’ll give your clients and amazing product and experience. Branding & Copywriting Go Well Together While there are a variety of opinions out there, Jess believes that copy should come first in a web project! It’s important to let your copy build out and represent your brand, vs trying to fit copy into an existing design and limit the story you’re telling for your client.. While copy can hold a design project back, it’s important to have a process or resource to point your clients to. In this special episode of The Brand Strategy Podcast, Jess walks through how to approach copywriting, educating your clients, and creating great communication with copywriters. Catch the Show Notes Get to Know Jess (3:16) How Jess Works with Clients (6:14) Approaching Copywriting (8:31) How Designers Can Better Educate their Clients About Copy (10:53) The Order of Copy & Design in a Web Project (16:37) Thinking in Pictures vs Copy (21:25) Designer & Copywriter Communications (25:04) Encouragement for Designers with Copywriting (32:13) RESOURCES MENTIONED jessicajordana.com instagram.com/jessjordana Promptlate Shop – jessicajordana.com/shop FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review! LIKE THE SHOW? IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!