Episode 171: Diversifying your skills to become a standout service provider with Cathy Olson

As a designer, your work may be beautiful, but the success of what you design for your clients relies heavily on the copy and offer. What if you took on that responsibility for your clients rather than plugging in their work? Cathy Olson of Funnel Gorgeous is sharing how you can diversify your skills to become a standout service provider. Listen in as she explains how you can become a triple threat for your clients (and your business) by offering more services at a higher price point. Be a triple threat for your clients, not just a one trick pony. Cathy Olson has been beautifying brands and designing experiences of digital delight for over 20 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She is the co-founder of the wildly popular brand Funnel Gorgeous®, alongside Julie Stoian, which did over a half of a million dollars in revenue… its first year in business. Together they teach (and equip) Creative Entrepreneurs and Digital Marketers through the infusion of Strategic Conversion with High-end Design. When Cathy’s not crafting multiple 6-figure funnels, she is leading the movement on integrity in Marketing through their community, The Marketer’s Heart. Her heart’s mission: to help creatives book more clients and sell more products…one GORGEOUS funnel at a time. Diversifying Your Skills What skillset are you bringing to your clients? As a designer, we’re taught to focus only on the design, but what if we expanded our knowledge and skills to bring more value to our customers. By learning more about sales funnels and conversion copywriting, you could offer your clients a better, more successful experience with you and their own business. Sales Funnels & Offers Most of your design work for print and websites will require some type of offer. Whether it’s highlighting the business or a sales, the purpose is likely to drive traffic or sales. If you’re able to help craft the offer, you’re offering a major value to your design clients. Copywriting for Designers In addition to having the knowledge to build an amazing offer and sales funnel, consider what opportunities offering copywriting services as a designer would bring to your business. Not only would you be able to write conversion copy for your clients, but you could also consider potential design options while writing that copy. The Trifecta: Offer, Copywriting, & Design By offering sales funnels, conversion copywriting, and strategic design, you’re creating a trifecta of success for your clients! This allows you to market yourself as a one-stop shop—a triple threat. Gaining knowledge and experience like this for your clients can allow you to better serve your clients, while also better serving your business. Imagine what you could charge for your existing clients by simply adding on these two additional services. Catch the Show Notes Get to Know Cathy (00:47) Sales Funnels in Design (5:28) Understanding Sales Psychology (8:25) Designing with the Medium in Mind (10:46) Smart Marketing & Design (12:38) The Trifecta (17:21) Offer, Copy & Design Delivering Results as a Triple Threat (23:34) Encouragement for Potential Funnel Designers (27:00)